Introduction: It is the hope of all enterprises that the profit of an enterprise is increasing day by day. The display industry in 2016 was such a slightly dull year. Despite the noise of industry mergers and price wars. But it is not the "noisy" that the company hopes. The lack of innovation has become the fatal point. However, the boom in manufacturing has become a surprise. This industry, which was once disdained by European countries, has been pushed into the air. In 2017, with the development of the manufacturing industry, innovation has also led to breakthroughs in new forms, which can be called applied manufacturing innovation.
Made in China leading the world's manufacturing style
Unsurprisingly, taking the display industry as an example, we can see that Germany's Industry 4.0 and China's Made in China 2025, including those that were hyped by the media in 2016, were later attributed to a "real farce" of the plain "Made in America surpassing China" theory. ", it can be seen that many countries are making efforts in the manufacturing industry. Among them, the technological strength developed by China in the future plus the "many people", the manufacturing strength has always been in a leading position in the world. Compared with the United States, mechanization and assembly line production Its high efficiency directly offsets its demographic disadvantage, keeping its second position in the manufacturing industry stable. Germany's refined craftsmanship makes it difficult to compare with China in terms of manufacturing volume, but it has become a world model in terms of quality.
It is understood that China's display products have always been at the forefront of the world in terms of production capacity, and have become the first choice of many companies in terms of external sales. However, the difference in product quality selection makes its total profit compared with foreign companies. There is a certain gap. According to Cai Zongda, director of the technical marketing department of Macroblock, a well-known driver IC manufacturer, Macroblock has mixed sales at home and abroad, of which domestic products account for 80 percent of sales. However, the products are mainly conventional products; foreign customers It is difficult to compare with domestic sales in terms of sales, but the main products purchased are high-end driver IC products, so there is not much difference between domestic and foreign in terms of overall sales.
In terms of display screens, companies such as BOE and Huaxing compete with Samsung and LG in terms of production capacity of high-tech products such as AMOLED by virtue of their excellent technology.
Інновація в застосуванні, ще один великий козир у масштабі
With the development of the industry, in the display field, especially the LED display screen, which gradually tends to be homogenized after technological exploration and innovation, before entering the next stage of innovation, it will inevitably enter the "big manufacturing" of "capital and production capacity" Times", which is the "shuffle" that will inevitably occur in major industries after a certain stage.
From an industry perspective, this may be a crisis for many companies, but it is also the "process-based development" of the industry, telling us that XX is mature and it is time to transform. In the display industry, the maturity of LCD and LED has been well known. Although small-pitch LEDs are gradually developing with the technology trend of "smaller and smaller", however, in the field of conventional applications, today's popular P1.2 horizontal small-pitch It can fully meet the daily application requirements. So where is the opportunity at this time?
As Jujiu said, general-purpose products are spliced with low prices to own this part of the market, but in the professional field, more professional products are needed to lead the development, and the industry can go to the high end.
In 2016, a word "LED smart city display terminal", which is closely integrated with the digital signage industry, appeared in the LED industry, opening up another major application field of the LED industry. For the display industry, this may be another "intrinsic meaning" of "new manufacturing" - application-oriented manufacturing that is closely integrated with major application scenarios.
For example, in 2016, BOE Group Yiyun Technology Co., Ltd. took the "Cloud Art Museum" as a breakthrough point and combined LCD display technology with art paintings. It is a high-precision display screen with a picture frame. Browse a variety of massive art resources, and after completing the account binding of the APP and the display terminal, you can arbitrarily select your favorite paintings and push them to the display screen. Not only provides a new art appreciation mode, but also creates a new art communication and trading platform. Users can get free limited-time push, preview the latest art works, and can also pay to collect electronic versions of works, or buy original works directly from artists.
In addition, Qianhai Chuangsite's recent flagship shared cloud screen, Xi'an Qingsong's main LED advertising machine, including Konka One Vision and other companies have all aimed their development at "application-oriented manufacturing".
Summary: Technological development is never-ending, however, the core of technological development is only one: user needs. If it is said that the persistence of the display industry lies in the competition of technology, then, in 2017, the competition between enterprises is the exploration and innovation of customer needs of "who can understand me". Whether it is LED, LCD, projection display, or small spacing, they will gradually gather together to start a melee on the strategic application site.
No, in airports, subway stations, retail stores and other scenes, we can already see that LED displays and conventional LCD displays have acted as pioneers to start "you compete with me", what is the result? This will be a territorial battle to look forward to.
