Конкуренція на ринку та аналіз торгових точок промисловості світлодіодних екранів в оренду

Jul 01, 2021

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With the rapid development of my country's urban leisure industry and tourism industry, leisure service places such as music bars, coffee shops, and tea restaurants have sprung up rapidly. According to statistics, the number of cafes and bars in my country is increasing at a high rate of about 20 percent every year. The LED display screen has been widely used in the bar industry with its excellent special-shaped display performance. From simple design to the perfect cooperation between LED screens and stage and lighting, it is becoming more and more mature and more colorful, helping the bar to create a very personalized The service experience has also set off an upsurge of special-shaped LED display applications in the bar industry.




промисловість оренди світлодіодних дисплеїв


Кейс на прокат світлодіодного дисплея




    How to improve the stability of LED rental screens?


    1) Material selection. The key materials that determine the stability of the display screen are LED lights, driver ICs, power supplies, power signal connectors and excellent structural design. Our requirements for material selection are: internationally well-known brands, related tests that are higher than the industry standard requirements, and requirements for various protection functions. For example, switching power supply selection requirements: overheat protection, AC input must support wide voltage and anti-surge. The DC output must have overvoltage, overcurrent protection, etc.




    2) System control scheme. Each link of the system control scheme has a hot backup function, including video sending and receiving equipment, signal transmission cables, etc., which can ensure that when an unexpected condition occurs in a certain link of the system, the system can automatically diagnose and switch at an extremely fast speed When the standby device works, the whole switching process will not affect the display effect on site.




    3) Real-time monitoring of the working status of the display screen. Including temperature, humidity, voltage, smoke, the working status of the cooling fan, etc., various situations can be automatically adjusted and processed through the computer, and the abnormal position and alarm can be provided to ensure the normal working status of the display screen. ?




    The LED rental screen with my country's own brand has gone through four main periods:


    Initial period (before 2007): high requirements for the cabinet, high design and mold opening costs, low market demand, leasing companies are not sensitive to the purchase price of the screen, and product competitiveness is mainly reflected in the convenience and beauty of the die-cast aluminum box aspect.




    High-speed development period (2007-2010): The market is gradually opening up, a large number of enterprises are influx, the competition of "more monks and porridge" is fierce, and it enters the stage of competition between box structure and lending courage.




    Stable period (2011): Competition has gradually become "white-hot", large-scale event budgets have "shrinked" significantly, the "Red Sea" has begun to appear, and fierce price wars have spread rapidly.




    Fierce competition period (2012 to present): The price war has intensified, from 1,500 yuan per square meter in 2008 to 150 yuan per square meter in 2012; leasing manufacturers have grown from more than a dozen early to the present, and the overall strength is uneven; The payment cycle has been delayed from the early spot settlement to the present; the price has become increasingly transparent, and the leasing market has entered a period of small profits.




    The current competitive situation of the LED rental screen market:




    The total market is limited, the first-tier cities are basically saturated, and the second- and third-tier markets have a certain increase




    Decrease in point spacing leads to increased leasing costs, but leasing income is not high, and the overall leasing market's prosperity is low




    The capital chain of the industry is becoming more and more tense, and the situation of payment by stages, sharing of operating income, etc., is becoming more and more serious




    The fixed-point leasing of hotels and exhibition venues controls some high-quality resources and forms a certain monopoly area. The revenue model has gradually shifted from display rental revenue to content production and content release.




    The development path of LED display manufacturers and rental manufacturers:




    1. Launching sophisticated high-end rental products for the first-tier market, such as Unilumin Technology's Upad series and Utile series for the international market, and the R series for the domestic market.




    2. Work hard on product quality and launch products with high stability, standardized specifications, high-definition display, high density, and high adaptability. This is an inevitable trend for the healthy development and maturation of the LED display industry.


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