Competition in shopping malls has become increasingly fierce, especially after this year's epidemic airstrike, the market industry has been hit hard, and the world economy has been downturned one after another. In order to survive, the merchants racked their brains to try all kinds of ways to attract consumers into the store for consumption. The epidemic is slowly degrading in the country, and the state has issued an order to vigorously support businesses to reopen economically and restore the domestic market economy. As soon as the news was announced, the long-lost smiles of the merchants finally opened up, so every family played their advertising messages in front of their stores to attract the attention of customers to enter the store for consumption. You can also see the high-definition LCD screens constantly repeating the advertising content, and the cool pictures attract a large group of passersby to stop and watch.
The shopping mall is a crowded public place, and it is also a treasure place for businesses with huge consumption potential to compete. At the same time, it also contains advertising opportunities that are worth exploring. In addition to the fact that advertising companies have taken a fancy to this treasure, businessmen have also realized their media means of advertising and draining traffic, so every family has devoted themselves to digging into this treasure of feng shui. However, the use of TV to broadcast publicity now generally suffers from management inconvenience, low information content, unattractiveness, and poor dissemination. In this situation, network-based shopping mall multimedia publishing systems have become an upstart in shopping mall advertising today.
Where is the most appropriate place for advertising?
1. Talk about the advertising machine placed at the entrance of the store
Why should it be placed in front of the store? Because the store door is the only way for customers to enter the store, put the store's activity information or related shopping guides or guides in the advertising machine, so that customers can not only see the things in the store, but also the store door when shopping. Event information. For example, a 9 percent discount on purchases of 99 yuan or more in the store; a medium-sized advertisement for the promotion of a new hot sale event. In the shopping mall, 1-2 LCD advertising players can be placed in different places according to the size of the spot. It is used for brand introductions, video advertisements, promotional information, emergency notifications, etc. in the mall, so that customers who come to have a better understanding of consumer products and a relaxed mood, improve the image level of the entire mall.
2. Promotional posters in the store
Створюйте плакати відповідних рекламних заходів та транслюйте їх через РК-рекламну машину, якою можна керувати в уніфікований спосіб, і оновлювати вміст РК-постерів у режимі реального часу.
3. Customer Experience Center
To simulate the customer experience of enterprise products in actual application environments, customers can easily choose the effects of different models of enterprise products in different application environments. Customer experience can be applied to industries such as home furnishing, home improvement, home appliances, kitchen and bathroom.
Системою випуску інформації про рекламну машину може керувати сам торговий центр, і відповідно до потреб торгового центру та вимог постачальників вміст може редагуватися та відтворюватися незалежно, наприклад, рекламні відео в торговому центрі, реклама діяльності торгового центру, надзвичайна ситуація в торговому центрі сповіщення, відео та текстова реклама різних постачальників. Цей метод може не тільки підвищити корпоративний імідж ТРЦ та підвищити рівень управління мережею та інформацією, але й дає змогу ТРЦ отримувати значні витрати на трансляцію реклами, отримувати дохід від реклами та випереджати конкурентів.
