LED outdoor display screens are usually set up at the front gates of shopping malls, as well as large outdoor road display screens. Whether the majority of customers can achieve good advertising effects with outdoor advertising depends on the close relationship with the location and also depends on the large-scale The manifestation of outdoor billboards. The following editor will show you how to effectively put large-scale roadside media advertising.
1. Outdoor media with various forms of advertising
Everyone knows that high-rise shopping malls are installed with LED full-color screens to place advertisements, and highway displays are mostly installed in eye-catching locations on roads, such as above highway toll sheds, on both sides of highways, across highways or urban streets, and are built with high precision and high Brightness, can realize the characteristics of simultaneous playback of pictures, texts, audios and images, which brings a certain visual impact to people. In recent years, my country's outdoor advertising industry has grown by a double-digit percentage every year, and the proportion of total advertising advertising has also been increasing year by year. Among them, the annual growth rate of the total advertising broadcast of outdoor LED display media has been more than 30 percent . The proportion of total outdoor advertising investment is rapidly increasing. Experts in the industry refer to outdoor LED displays as the "fourth screen" in the lives of urbanites after TV displays, computer displays and mobile phone displays. The connection between work and daily life is getting closer.
Second, the outdoor environment is strategically located
The road sections with superior geographic location and denser population will have more outdoor LED full-color screens on the roadside. For example, cross-road billboards at urban overpasses, pedestrian bridges, and crossroads, as well as billboards at highway entrances and exits, service areas, stations, terminals, airports, etc. are mostly billboards. The advantage is that these lots are often deceleration zones for vehicles and pedestrians, and the large-scale, gorgeous pictures can create a stronger visual impact. In today's information explosion era, this unique form of monetization is often easier to stand out from the overwhelming advertising, effectively realize the information communication with the audience, and achieve the purpose of brand image and public information dissemination.
3. Long launch effect and high return
Compared with TV advertisements and other forms, outdoor LED screens can also broadcast public welfare content such as city promotional films, so it is not easy to be disgusted by the audience, and the acceptance rate is significantly higher than that of traditional TV advertisements. At the same time, it can also play a role in beautifying the image of the city, enriching people's leisure life, and becoming a display window for brand image and city image. Support the need for 24/7 information dissemination with uninterrupted playback. And with excellent performance such as waterproof, lightning protection, and earthquake resistance, the LED outdoor display itself has the product characteristics of energy saving and environmental protection. It can adapt to the application requirements of harsh outdoor environment. With its own high-brightness performance, the display effect is not easily affected by the environment, so it can ensure the effect of outdoor transmission.
