Affected by the epidemic, it is an indisputable fact that the traditional "Xiaoyangchun" LED display screen was forced to freeze or postpone at the beginning of 2021. For many LED display manufacturers, one side is a short-term signal that sudden public events have not ended. On the contrary, with the outbreak of the epidemic in many foreign countries, foreign trade may also fall into a "cold winter"; at the same time, the domestic market on the other side has experienced continuous market decline and low demand in recent years. What kind of state and mentality should be invested in the next In the market competition?
As the industry insiders said: "The competition in the LED display market in 2020 will be even more bloody..." In the face of this fierce battle, setting aside the external economic environment, social environment, and industrial environment changes, you are on the battlefield. In China, any LED display person must think more carefully.
1. Відмовтеся від випадковості та виконайте хорошу роботу-при-приземленим способом
Зіткнувшись із постійно-мінливою ситуацією на ринку першого-рівні та надзвичайно складними змінами споживчого попиту, все ще є багато виробників, які мають певний менталітет. Наприклад: деякі люди завжди думають, що, можливо, країна запровадить низку політики субсидій для активізації споживчого ринку; можливо, навіть вся галузь відкриє нові можливості для бізнесу... Історія довела, що існування цієї випадкової ментальності призведе до того, що багато виробників світлодіодних дисплеїв упустили можливість знову і знову трансформуватися та оновлюватися, а також упустили поворотний момент однієї зміни за іншою. На складному та мінливому ринку важко було знайти новий шлях для власного розвитку.
Therefore, all LED display manufacturers must recognize a reality: the environment and pattern of China's home appliance industry 30 or 20 years ago has long ceased to exist. In the face of a more fierce market competition environment, only screen companies that quickly establish new core competitiveness can continue to go on. Under the epidemic situation, all screen companies must find ways to rely on their own strength and level, down-to-earth to do a good job in products, services, management and operations, and establish endogenous competitiveness in order to truly solve the problems in the process of corporate development.
2. Refuse to stick to it and flexibly face the "cold winter" market
In 2021, due to the impact of the epidemic, this winter will be extremely long, and many LED display manufacturers will not be able to survive by relying on "simmering", especially small and medium-sized manufacturers. In the face of this sudden "cold winter" in the market, it is not a sensible approach to blindly stick to it. It is also necessary to learn to take the initiative and actively respond to "changes in response to small changes, and with good combat to deal with less battles" in order to truly win the market.
As we all know, after facing the ever-changing market of LED display screens and cross-industry rivals in the past few years, many LED display home appliance manufacturers have learned to respond positively, instead of just waiting and watching, and even some manufacturers choose early Layout, actively explore new technology fields (Micro/Mini LED, COB, etc.), and do not expand new applications, while expanding the subdivision field, actively looking for new markets, I believe that in the face of this war "epidemic", many LEDs Display manufacturers will choose to respond flexibly and fight this cold winter epidemic prevention battle!
