With the advent of the Internet age now, we all know that some vertical touch network advertising machines will gradually appear in people's vision. Let's share with you what these vertical touch network advertising machines have. The advantages and disadvantages, why these vertical touch network advertising machines have so much popularity.
(1) Swiftness. On the one hand, it refers to the release of information through the vertical touch network advertising machine, and on the other hand, it refers to the feedback and replacement of information. For advertising operations, the time required from the submission of materials to the release of materials can be several hours or less;
(2) Interactivity should be universally recognized. Another distinguishing feature of this interactivity is one-to-one direct communication;
(3) The huge information carrying capacity is similar to the paper medium in traditional media. It's just that the way of presentation on the Internet is not to browse, but to click.
(4) At present, the advertising noise (ie, mutual interference between different advertisements-editor's note) on domestic Internet sites is relatively low. But for these vertical touch network advertising machines, there are also certain shortcomings
(1) Difficulties in effect evaluation There has not yet been a recognized third-party institution in China that can provide quantitative evaluation standards and methods. When a media is not evaluable, we have every reason to question its optionality from the perspective of media operations. At present, the evaluation of the effect of online advertising is mainly based on the data provided by the website, and the accuracy and notarization of these data have been questioned by some advertisers and agencies.
Through these introductions to some of the advantages and disadvantages of the vertical touch network advertising machine, you can learn more about its characteristics, and I hope this article can give you some gains.
